Articles
Articles for café and restaurant owners
Practical guides without fluff: your own website versus aggregators, QR menus, delivery, loyalty and faster order pickup.
All articles
Money
How to switch to another ordering service without losing guests
The steps in order: export the menu and guests, sort out the domain and QR codes, run two services side by side, ask the old one about notice and data.
7 minute read
Read the articleMoney
How to open a café or coffee shop: a plan from idea to first guest
Concept, money before opening, EU paperwork, menu and website, a soft launch: a step-by-step plan for opening a café or coffee shop.
8 minute read
Read the articleKitchen & stock
Food cost: how to calculate the cost of your dishes and keep it under control
What food cost is, how to calculate the actual and the ideal one, what it is in restaurants, and how recipes and stock tracking keep it within limits.
5 minute read
Read the articleSales
How to raise the average check at your café without discounts or pressure
Portions, sides and add-ons, a free-delivery nudge, combos and the order of your menu: what raises the average check online and in the dining room.
5 minute read
Read the articleMoney
Menu engineering: which dishes earn money and which just take up space
How to sort your menu into stars, plowhorses, puzzles and dogs by popularity and margin, and what to do with each group of dishes.
5 minute read
Read the articleDine-in & QR
Booking no-shows: how to reduce the number of empty tables
How many bookings end in a no-show, who fails to turn up most often and what actually helps: confirmations, reminders, easy cancellation and tracking.
5 minute read
Read the articleMarketing & loyalty
How to get more Google reviews for your café without breaking the rules
When and how to ask for a review, why you can’t pay for ratings with a discount, how to reply to reviews, and how to make a negative one work for you.
5 minute read
Read the articleKitchen & stock
How to cut food write-offs at your café: tracking, FIFO and recipes
Why cafés throw away food and money, how to keep a write-off log, store by FIFO, buy by sales and see the gap between your recipes and your stock.
5 minute read
Read the articleFor the EU
The 14 EU allergens: what a Ukrainian café in Europe needs to know
Which 14 allergens the EU requires you to declare, how to inform guests in the dining room and online before they order, and how to translate ingredients.
5 minute read
Read the article
Do the maths or get started
Two steps café and restaurant owners start with: work out how much the aggregator takes, or launch your own ordering website straight away.
How much does the aggregator take?
Work out your commission at the rate in your contract, and what the same turnover would cost on your own website.
Open the calculatorWork out the full costLaunch your own ordering website
Fill in the request in a few minutes (name, look and contacts) and see your website straight away.
Launch your venueDemo call
Book a demo call
Leave your name and phone number, and we’ll get in touch to find a time that suits you. We’ll show you how Vitrina works and work out the price for your venue.