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Vitrina

Calculator

How much you give the aggregator, and how much you could keep

Enter your revenue through the aggregator and the rate from your contract: the calculator compares the commission with a Vitrina subscription on the plan you choose. It’s an estimate: the assumptions and the sources of the rates are right next to it.

Order total before commission. There’s an example in the field; enter your own.

30%

The default is 30%: roughly what platforms publish when their own couriers deliver.

Vitrina plan

Monthly estimate

Estimate
The aggregator takes€4,500per monthAt rates from 25% to 35%: from €3,750 to €5,250Vitrina costs on the “Restaurant” plan€214per month€79 subscription + €135 of online ordersStays with you€4,286per monthPer year: €51,432

What’s not included

  • All of this revenue is treated as moving to your website; in reality some guests will stay with the aggregator.
  • Delivery: with the aggregator’s courier it’s paid out of its rate, while in your own channel you pay for it (your own courier or a delivery service for a fixed fee).
  • Your bank’s card-acquiring fees, website advertising and packaging.
  • The subscription is the monthly price without the one-off setup; all prices are in the pricing section.

Where the aggregator rates come from

  • Uber Eats Polska: official pricing page: 30% when Uber couriers deliver and 14% when the venue delivers itself or the guest picks up.
  • Denník N, November 10, 2021: interview with Wolt’s director for Czechia and Slovakia: “30% is the full standard”.
  • Gastroinsider: review of Lieferando’s terms in Germany: 30-⁠31% with the platform’s courier, 13-⁠14% when the venue delivers.

Glovo and Bolt Food don’t publish their rates. The 25-⁠35% range is our estimate based on these sources; your exact rate is in your contract.

How to read the result

  • Why doesn’t the calculator include delivery?

    Because it depends on how you deliver. With the aggregator’s courier, delivery is paid out of its rate; in your own channel you pay for it: your own courier or a delivery service for a fixed fee. So compare the difference with your delivery costs; it’s largest where many guests pick up their orders.

  • Why is the default 30%?

    That’s roughly what platforms publish when their own couriers deliver: Uber Eats in Poland, Wolt in Slovakia and Czechia, Lieferando in Germany (the sources are below the calculator). Glovo and Bolt Food don’t publish their rates: you’ll find yours in your contract.

  • Does this mean I should leave the aggregator?

    No. The aggregator brings new guests and your own website keeps the regulars, so both channels work best together. The calculator shows what the commission costs on orders your regular guests could place directly.

Demo call

Book a demo call

Leave your name and phone number, and we’ll get in touch to find a time that suits you. We’ll show you how Vitrina works and work out the price for your venue.

Or write to us: hello@vitrina.cafe

Free, no card, no contract. The login comes to the email you enter right away.

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