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Vitrina

Features

from the “Start” plan

Food delivery for cafés: your own couriers and aggregators in one system

Take delivery orders on your own website without an aggregator’s commission: the zones and the minimum order are yours, the courier sees the order in an app, and the guest sees the courier on a map.

Included in the plan

Start

€39/mo

+ 0.9% of online orders

Your own ordering website with delivery, online payment and ordering via the QR code on the table, to sell directly, without an aggregator.

All plans and prices

Delivery through an aggregator costs a share of every bill

When an aggregator runs your delivery, you pay it a commission on every order, and the guest stays its customer. Your own delivery means your rules (where you deliver, from what amount and for how much) and your own guests, whom you can offer bonus points.

Your own courier is a cost too, so we don’t say “leave the aggregator”. Work out the difference with your own numbers in the calculator below.

How it works

  1. 1

    You set up the zones

    A delivery zone on the map for each location, a minimum order, a delivery fee and the amount from which delivery is free.

  2. 2

    The guest orders on your website

    The address is checked against the zone while the guest is still at checkout; payment is online or on receipt.

  3. 3

    The courier takes the order

    A courier app for Android and iPhone: assigned orders, the address, the guest’s contact, statuses and the cash the courier is carrying.

  4. 4

    The guest sees the courier

    The tracking page shows the courier on a map and an estimated arrival time, and the venue sees who is carrying what.

  5. 5

    Aggregators in the same system

    Glovo, Wolt and Bolt Food orders can arrive in the same panel once your venue has joined their partner programme. No couriers of your own? You can call a Wolt Drive, Glovo On-Demand or Bolt courier for your order at a fixed fee, also under a contract with the platform.

What’s included

  • Delivery zones on a map, a minimum order, a delivery fee and a free-delivery threshold

  • Pickup and delivery at a set time

  • A courier app: order assignment, statuses, the guest’s contact, from the “Full” plan

  • The courier on a map and the arrival time for the guest, from the “Full” plan

  • Cash accounting for couriers and cash handover, from the “Full” plan

  • A Wolt Drive, Glovo On-Demand or Bolt courier for your order, from the “Full” plan, under a contract with the platform

  • Glovo, Wolt and Bolt Food orders in one panel, from the “Restaurant” plan, once your venue has joined their partner programme

Calculator

How much the aggregator takes from your revenue

Compare the aggregator’s commission with a Vitrina subscription using your own numbers. It’s an estimate: what it leaves out is listed below the result.

Order total before commission. There’s an example in the field; enter your own.

30%

The default is 30%: roughly what platforms publish when their own couriers deliver.

Vitrina plan

Monthly estimate

Estimate
The aggregator takes€4,500per monthAt rates from 25% to 35%: from €3,750 to €5,250Vitrina costs on the “Restaurant” plan€214per month€79 subscription + €135 of online ordersStays with you€4,286per monthPer year: €51,432

What’s not included

  • All of this revenue is treated as moving to your website; in reality some guests will stay with the aggregator.
  • Delivery: with the aggregator’s courier it’s paid out of its rate, while in your own channel you pay for it (your own courier or a delivery service for a fixed fee).
  • Your bank’s card-acquiring fees, website advertising and packaging.
  • The subscription is the monthly price without the one-off setup; all prices are in the pricing section.

Where the aggregator rates come from

  • Uber Eats Polska: official pricing page: 30% when Uber couriers deliver and 14% when the venue delivers itself or the guest picks up.
  • Denník N, November 10, 2021: interview with Wolt’s director for Czechia and Slovakia: “30% is the full standard”.
  • Gastroinsider: review of Lieferando’s terms in Germany: 30-⁠31% with the platform’s courier, 13-⁠14% when the venue delivers.

Glovo and Bolt Food don’t publish their rates. The 25-⁠35% range is our estimate based on these sources; your exact rate is in your contract.

Frequently asked questions

  • Can I deliver without my own couriers?

    Yes: for each order you can call a Wolt Drive, Glovo On-Demand or Bolt courier for a fixed delivery fee, not a percentage of the bill. This needs a contract between your venue and the platform. The guest still orders and pays on your website.

  • Do aggregator orders come into the same system?

    Yes, once your venue has joined the Glovo, Wolt or Bolt Food partner programme: the order lands in the panel and in the kitchen, and the menu and sold-out items are sent to the platform.

  • How does the guest see where their order is?

    A link to the tracking page arrives after checkout: the order status and, once the courier is on the way, the courier on a map with an estimated arrival time.

  • How is the cash that couriers carry accounted for?

    The courier app shows how much cash the courier is holding, and the admin panel shows the handovers: who handed in the money and when.

Ready to launch?

We move your menu over, set up the website, delivery and couriers, and train your staff. Once we agree, we launch the website with ordering, pickup and delivery in 1-⁠2 days.

We launch everything for youLaunch your website in 1-⁠2 days

Or try it yourself in the demo café: it is a Ukrainian café, so its prices are in hryvnias.

Demo call

Book a demo call

Leave your name and phone number, and we’ll get in touch to find a time that suits you. We’ll show you how Vitrina works and work out the price for your venue.

Or write to us: hello@vitrina.cafe

Free, no card, no contract. The login comes to the email you enter right away.

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