Features
from the “Start” planYour own ordering website and app for your café
The guest orders on your website or app, pays into your account and comes back to you, without an aggregator’s commission. Vitrina takes no more than 0.9% (3% with no subscription) of online orders.
Included in the plan
Start
€39/mo
+ 0.9% of online orders
Your own ordering website with delivery, online payment and ordering via the QR code on the table, to sell directly, without an aggregator.
All plans and pricesAggregators bring guests and keep them
When a guest orders through an aggregator, they are the aggregator’s customer: their phone number, order history and bonus points stay there, and you pay a commission on every order. Published rates when the platform’s couriers deliver are around 30%; the sources are next to the calculator.
Your own channel doesn’t replace the aggregator; it takes your regulars out of it. Guests who already know your food order directly: cheaper for you, with bonus points for them.
How it works
- 1
A website on your domain
Your logo, colours and fonts, a menu with photos and a separate page for every dish. Guests don’t need to install anything.
- 2
The guest places an order
Delivery within your zones, pickup or an order for a set time. Sign-in with a confirmation code or with Google.
- 3
Payment goes to your account
Online through your own payment provider (Stripe in the EU) or when the guest receives the order. We never hold guests’ money: with “Stripe via Vitrina”, Stripe transfers only our fee to us from each online payment.
- 4
Your venue accepts the order
A new order appears in the admin panel without a page reload, and your staff get a Telegram notification. The guest follows the status on a tracking page.
- 5
The guest comes back
Order history, addresses and favourite dishes are in their profile; from the “Restaurant” plan there are cashback points, promo codes and a birthday discount.
What’s included
An ordering website on your domain with your logo and colours
Delivery zones with a minimum order, pickup and orders for a set time
Online payment straight to the venue’s account, and payment on receipt
An order-tracking page for the guest
Telegram notifications for staff about new and unaccepted orders
A guest profile: order history, addresses, favourite dishes
A venue blog: articles in your guests’ languages
A Telegram bot for your guests, from the “Restaurant” plan
An iOS and Android app under your brand, a separate option on any plan
Calculator
How much the aggregator takes from your revenue
Compare the aggregator’s commission with a Vitrina subscription using your own numbers. It’s an estimate: what it leaves out is listed below the result.
Order total before commission. There’s an example in the field; enter your own.
The default is 30%: roughly what platforms publish when their own couriers deliver.
Monthly estimate
EstimateWhat’s not included
- All of this revenue is treated as moving to your website; in reality some guests will stay with the aggregator.
- Delivery: with the aggregator’s courier it’s paid out of its rate, while in your own channel you pay for it (your own courier or a delivery service for a fixed fee).
- Your bank’s card-acquiring fees, website advertising and packaging.
- The subscription is the monthly price without the one-off setup; all prices are in the pricing section.
Where the aggregator rates come from
- Uber Eats Polska: official pricing page: 30% when Uber couriers deliver and 14% when the venue delivers itself or the guest picks up.
- Denník N, November 10, 2021: interview with Wolt’s director for Czechia and Slovakia: “30% is the full standard”.
- Gastroinsider: review of Lieferando’s terms in Germany: 30-31% with the platform’s courier, 13-14% when the venue delivers.
Glovo and Bolt Food don’t publish their rates. The 25-35% range is our estimate based on these sources; your exact rate is in your contract.
Frequently asked questions
How much does your own ordering website cost?
The ordering website is already in the “Start” plan; prices are in the pricing section. We take no more than 0.9% (3% with no subscription) of online orders. The commission calculator shows how much you save compared with an aggregator.
Can I stay on Glovo, Wolt or Bolt Food?
Yes, and we recommend it: the aggregator brings new guests, and your own website keeps the regulars. Aggregator orders can come into the same system: more about delivery.
Where does the money for online orders go?
Straight to your account through your own payment provider; you sign the contract with it. Vitrina never holds guests’ money: with “Stripe via Vitrina”, Stripe transfers only our fee to Vitrina from each online payment.
Do I need an app if I have a website?
No: the website works on any phone without installing anything. An app adds push notifications and convenience for your regulars, and it is not a requirement: it is included in the “Full” plan and an extra option on the others.
How will guests find out about my website?
A QR code on the table and on the delivery bag, a link on Instagram and in your Google profile, a flyer in every aggregator order. From the “Restaurant” plan the “Where guests came from” report shows visits, orders and revenue for every utm tag in a link.
More features
Delivery
Zones and a minimum order, a courier app with live tracking, cash accounting, plus aggregator orders in the same system.
Learn moreQR menu
A menu with photos and prices on your own website, via a QR code on the table, the window or the delivery bag.
Learn moreLoyalty & marketing
Cashback points and tiers, promo codes, a birthday discount, a referral bonus and reviews, all under your name.
Learn more
Ready to launch?
We move your menu over, set up the website, delivery and couriers, and train your staff. Once we agree, we launch the website with ordering, pickup and delivery in 1-2 days.
Or try it yourself in the demo café: it is a Ukrainian café, so its prices are in hryvnias.
Demo call
Book a demo call
Leave your name and phone number, and we’ll get in touch to find a time that suits you. We’ll show you how Vitrina works and work out the price for your venue.