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How much does an ordering website really cost a café?
The subscription shows only part of the price. Enter your orders, average check, share of online payments and your bank’s rate, and the table shows the full monthly cost of each model. It is an example, not a forecast.
Work it out on your own numbers
All orders through the website: delivery, pickup and tables. This is an example, enter your own.
The amount of one order. This is an example for this market.
Usually 1.5-2%: your bank or payment provider will name the exact rate. If there is also a fixed amount per payment, add it to the rate.
Full cost per month
An example, not a forecast| Model | Subscription | Service percentage | Card fees | Total per month |
|---|---|---|---|---|
| Free plan with a percentage€1500 a month, 3% of online payments, card fees separateSubscription €0, percentage €95, card fees €55At Vitrina this model is the “Express” plan: 3% of orders paid online, with no monthly minimum. With these numbers that is €150 including card fees. | €0 | €95 | €55 | |
| Subscription and a small percentageCheapest€122€39 a month, 0.9% of online payments, card fees separateSubscription €39, percentage €28, card fees €55This is how Vitrina’s “Start” plan is counted. | €39 | €28 | €55 | |
| Aggregator€1,125-€1,57525-35% of all orders, no subscriptionCommission €1,125-€1,575, card fees in the rateDelivery by the aggregator’s couriers and card payment are usually inside the rate. On your own website you pay for delivery yourself. | €0 | €1,125-€1,575 | in the rate |
With these numbers a subscription with a small percentage is the cheapest: turnover is high enough for a fixed amount to pay off.
A subscription with a small percentage becomes cheaper than the percentage model from about 177 orders a month (turnover €2,655).
What is not counted here
- One-off setup. At Vitrina it starts at €99 and is free when you pay for a year.
- Delivery. The aggregator’s rate pays for its couriers; on your own website you pay for delivery yourself.
- New guests. An aggregator brings people who do not know you yet; advertising for your own website is a separate cost.
- What the percentage is taken from. Vitrina counts it only on orders paid online: there is none on cash or payment on the spot. The model without a subscription is counted the same way here. Some services take their percentage on all website orders, so check the base in your contract.
- Prices exclude VAT and assume monthly payment. The domain, SMS and email service are paid for separately.
What does this come to in practice?
Check ₴400, 70% paid online, card fees 1.75%. Monthly cost including card fees, without one-off setup. It is an example, not a forecast.
Full cost per month: Ukraine
| Model | Total per month |
|---|---|
| Free plan with a percentage | ₴1,064 |
| Subscription and a small percentage | ₴2,194 |
| Aggregator | ₴8,000-₴11,200 |
| Cheapest model | Percentage |
| Model | Total per month |
|---|---|
| Free plan with a percentage | ₴3,990 |
| Subscription and a small percentage | ₴3,826 |
| Aggregator | ₴30,000-₴42,000 |
| Cheapest model | Subscription and percentage |
| Model | Total per month |
|---|---|
| Free plan with a percentage | ₴13,300 |
| Subscription and a small percentage | ₴9,020 |
| Aggregator | ₴100,000-₴140,000 |
| Cheapest model | Subscription and percentage |
At Vitrina the percentage model is the “Express” plan: 3% of orders paid online, with no monthly minimum. In these examples it comes to ₴1,064, ₴3,990 and ₴13,300 a month including card fees.
Check €15, 70% paid online, card fees 1.75%. Monthly cost including card fees, without one-off setup. It is an example, not a forecast.
Full cost per month: European Union
| Model | Total per month |
|---|---|
| Free plan with a percentage | €40 |
| Subscription and a small percentage | €61 |
| Aggregator | €300-€420 |
| Cheapest model | Percentage |
| Model | Total per month |
|---|---|
| Free plan with a percentage | €150 |
| Subscription and a small percentage | €122 |
| Aggregator | €1,125-€1,575 |
| Cheapest model | Subscription and percentage |
| Model | Total per month |
|---|---|
| Free plan with a percentage | €499 |
| Subscription and a small percentage | €317 |
| Aggregator | €3,750-€5,250 |
| Cheapest model | Subscription and percentage |
At Vitrina the percentage model is the “Express” plan: 3% of orders paid online, with no monthly minimum. In these examples it comes to €40, €150 and €499 a month including card fees.
Check Kč 350, 70% paid online, card fees 1.75%. Monthly cost including card fees, without one-off setup. It is an example, not a forecast.
Full cost per month: Czechia
| Model | Total per month |
|---|---|
| Free plan with a percentage | Kč 931 |
| Subscription and a small percentage | Kč 1,469 |
| Aggregator | Kč 7,000-Kč 9,800 |
| Cheapest model | Percentage |
| Model | Total per month |
|---|---|
| Free plan with a percentage | Kč 3,491 |
| Subscription and a small percentage | Kč 2,898 |
| Aggregator | Kč 26,250-Kč 36,750 |
| Cheapest model | Subscription and percentage |
| Model | Total per month |
|---|---|
| Free plan with a percentage | Kč 11,638 |
| Subscription and a small percentage | Kč 7,443 |
| Aggregator | Kč 87,500-Kč 122,500 |
| Cheapest model | Subscription and percentage |
At Vitrina the percentage model is the “Express” plan: 3% of orders paid online, with no monthly minimum. In these examples it comes to Kč 931, Kč 3,491 and Kč 11,638 a month including card fees.
Check zł 60, 70% paid online, card fees 1.75%. Monthly cost including card fees, without one-off setup. It is an example, not a forecast.
Full cost per month: Poland
| Model | Total per month |
|---|---|
| Free plan with a percentage | zł 160 |
| Subscription and a small percentage | zł 278 |
| Aggregator | zł 1,200-zł 1,680 |
| Cheapest model | Percentage |
| Model | Total per month |
|---|---|
| Free plan with a percentage | zł 599 |
| Subscription and a small percentage | zł 523 |
| Aggregator | zł 4,500-zł 6,300 |
| Cheapest model | Subscription and percentage |
| Model | Total per month |
|---|---|
| Free plan with a percentage | zł 1,995 |
| Subscription and a small percentage | zł 1,302 |
| Aggregator | zł 15,000-zł 21,000 |
| Cheapest model | Subscription and percentage |
At Vitrina the percentage model is the “Express” plan: 3% of orders paid online, with no monthly minimum. In these examples it comes to zł 160, zł 599 and zł 1,995 a month including card fees.
When is a free plan with a percentage cheaper than a subscription?
While orders are few. In these examples the percentage model is cheaper than a subscription with a small percentage up to about 273 orders a month, or ₴109,200 of turnover. After that the percentage keeps growing with sales while the subscription stays put.
For a small venue a percentage really is better: there is no fixed payment in a month with hardly any orders. For a larger one a subscription is better. So choose the model by your turnover, not by the word “free”.
It is the same with us: “Express” is cheaper than “Start” while online orders stay below ₴76,190 a month.
While orders are few. In these examples the percentage model is cheaper than a subscription with a small percentage up to about 177 orders a month, or €2,655 of turnover. After that the percentage keeps growing with sales while the subscription stays put.
For a small venue a percentage really is better: there is no fixed payment in a month with hardly any orders. For a larger one a subscription is better. So choose the model by your turnover, not by the word “free”.
It is the same with us: “Express” is cheaper than “Start” while online orders stay below €1,857 a month.
While orders are few. In these examples the percentage model is cheaper than a subscription with a small percentage up to about 185 orders a month, or Kč 64,750 of turnover. After that the percentage keeps growing with sales while the subscription stays put.
For a small venue a percentage really is better: there is no fixed payment in a month with hardly any orders. For a larger one a subscription is better. So choose the model by your turnover, not by the word “free”.
It is the same with us: “Express” is cheaper than “Start” while online orders stay below Kč 45,238 a month.
While orders are few. In these examples the percentage model is cheaper than a subscription with a small percentage up to about 215 orders a month, or zł 12,900 of turnover. After that the percentage keeps growing with sales while the subscription stays put.
For a small venue a percentage really is better: there is no fixed payment in a month with hardly any orders. For a larger one a subscription is better. So choose the model by your turnover, not by the word “free”.
It is the same with us: “Express” is cheaper than “Start” while online orders stay below zł 9,000 a month.
What else should you check besides the price?
- Minimum: is there a minimum number of orders or a minimum payment, and what happens in a weak month?
- Fee on guests: does the service add a charge to the order, and does the guest see it?
- Leaving: how long is the notice period and from what date is it counted?
- Domain: whose name is it in, and will it stay yours?
- Data: can you export the menu, guests and orders?
- Money: does it go straight to your account, and when?
At Vitrina you pay monthly with no annual commitment, guest payments go straight to the venue’s account, and your data and your own domain stay yours: you export the menu, guests and orders yourself, at any time and free of charge.
Common questions about the cost of an ordering website
How much does an ordering website cost a café per month?
It depends on the model and the turnover. An example, not a forecast: 300 orders a month with a €15 average check, 70% paid online and card fees of 1.75% come to €150 on a free plan with a percentage, €122 on a subscription with a small percentage and €1,125-€1,575 with an aggregator. One-off setup, delivery and advertising are not counted.
Is an ordering website ever completely free?
Rarely. Even with no subscription there is a percentage of orders or some other payment, the bank’s card fees, and sometimes a minimum number of orders or a fee on guests. Vitrina has no plan with no payment at all: every venue has its own server and database.
Which is better: a percentage or a subscription?
While orders are few, a percentage: with a €15 check and 70% paid online, up to about 177 orders a month. For a larger venue a subscription is cheaper, because it does not grow with sales.
Why are card fees in every model except the aggregator?
The bank or payment provider takes its percentage of every online payment, whatever the ordering service charges; it is usually 1.5-2%. With an aggregator payment is usually already inside the rate, so there is no separate line.
Why is the aggregator the most expensive in the table?
Its rate usually covers couriers and the new guests it brings. The table shows the price of the channel, not that an aggregator is bad: many venues keep both channels. On your own website you pay for delivery separately.
What to read next
What a “free plan” really means at online ordering services
Where the money sits in a free plan: percentage, card fees, minimum orders, a fee on guests, notice period, whose domain. Plus questions for the seller.
Learn moreHow to switch to another ordering service without losing guests
The steps in order: export the menu and guests, sort out the domain and QR codes, run two services side by side, ask the old one about notice and data.
Learn moreCommission calculator
How much an aggregator takes from your sales at the rate in your contract.
Learn moreAll plans and prices
What each Vitrina plan includes and what it costs.
Learn more
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